Adam Custins specialises in fashion, and people for advertising, using a cinematic narrative style.

Adam's work has been described as "social documentary" resulting in "emotionally raw" and "visually challenging" imagery.

Personal projects include: portraits of "Visually Interesting People"; portraits at the "Miss Goth 2003" contest; the "Bus Shoot" editorial in which he captured the behind the scenes of a rock band on tour; and a "Goth Last Supper" involving a virgin sacrifice...

2005 advertising clients include Adidas, Nissan, and the Sunday Star.

Adam studied at the world renowned Brooks Institute in the USA. Adam exhibits fine art work and was part of a group show auctioned by Sothebys in 2002.

Adam lives in Auckland, New Zealand.