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2009 SONY / AIPA ASSISTANT SCHOLARSHIP WINNER

2009 SONY / AIPA ASSISTANT SCHOLARSHIP WINNER  
Mara Sommer won the 2009 Sony / AIPA Assistant Scholarship with her fashion series entitled 'Treasures'.

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2009 SONY / AIPA STUDENT SCHOLARSHIP WINNER

2009 SONY / AIPA STUDENT SCHOLARSHIP WINNER  
Massey University student Helena de Kok won the 2009 Sony / AIPA Assistant Scholarship with a series of photographs that explores the concept of homesickness.

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KEYWORDS TO UNLOCK SALES | by Kevin Townsend, CEO Keedup Ltd

KEYWORDS TO UNLOCK SALES  
It doesn't matter how many wonderful images you have, how well your site is designed, or how good your search engine is, if the right keywords aren't there your images will stay unfound and unsold.

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PERSPECTIVES: CHRISTINA FORCE @ THE COLLECTIVE FORCE | by Phillip Simpson

PERSPECTIVES: CHRISTINA FORCE @ THE COLLECTIVE FORCE  
Christina Force is the founder and director of The Collective Force, a photographer's agency based in Auckland, New Zealand. The agency was set up in 1996 when Christina arrived in New Zealand and saw the potential to work with great photographers who had also chosen this beautiful country as their home.

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2008 SONY / AIPA ASSISTANT SCHOLARSHIP WINNER | by Kristian Frires

2008 SONY / AIPA ASSISTANT SCHOLARSHIP WINNER  
Kristian Frires won the inaugural 2008 Sony / AIPA Assistant Scholarship with this striking series of photographs of cataracts patients from the Solomon Islands.

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2008 SONY / AIPA STUDENT SCHOLARSHIP WINNER | by Rebekah Robinson

2008 SONY / AIPA STUDENT SCHOLARSHIP WINNER  
Unitec student Rebekah Robinson was the winner of the 2008 Sony / AIPA Student Scholarship. Her winning portfolio consists of a series of images that cleverly reveal aspects of care given to domestic pets.

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PERSPECTIVES: ANDY BLOOD @ TBWA WHYBIN | by Phillip Simpson

PERSPECTIVES: ANDY BLOOD @ TBWA  WHYBIN  
Phil Simpson interviews award winning Creative Director Andy Blood, from Auckland advertising agency TBWA/Whybin.

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PERSPECTIVES: DAN MERCER @ SEVEN | by Phillip Simpson

PERSPECTIVES: DAN MERCER @ SEVEN  
Founded in 1997, Seven has grown from a one man band to a team of twelve passionate individuals from a range of backgrounds. Famed for their fantastical mid-winter parties, these guys can design just about anything and have worked for clients on all four continents.

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GETTING STARTED AS A PHOTOGRAPHIC ASSISTANT | by Phillip Simpson

GETTING STARTED AS A PHOTOGRAPHIC ASSISTANT  
Photographic assisting can be an extremely beneficial stage in a young photographer's professional development. The exposure to a wide variety of equipment and work practices provides invaluable experience that will help prepare an assistant for their own photographic career. However, the assisting field is also a highly competitive market that can be difficult to break into. If you're an aspiring assistant you will probably be wondering "where do I begin?" so here are a few tips to help get you started.

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