NEW PRODUCTS

SONY ALPHA 6300

Sony has introduced the latest addition to their award winning lineup of mirrorless cameras, the α6300 model.

The camera boasts an unrivaled 4D FOCUS system that can lock focus on a subject in as little as 0.05 seconds, the world's fastest AF acquisition time. Additionally, the α6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area - the world's highest number of AF points on any interchangeable lens camera, and can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.

The impressive new mirrorless model also has the ability to support full live-view continuous shooting on the Tru-finder or LCD screen at up to 8 frames per second, ultimately producing a real-time shooting experience that combines all the benefits of an electronic viewfinder with the immediacy of a through-the-lens optical viewfinder.

www.sony.co.nz

HASSELBLAD X1D

Inspired by Hasselblad's iconic design heritage, the X1D is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the camera combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

www.hasselblad.com

CANON EOS 5D MARK IV

Canon is proud to announce the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras. Building on this legendary legacy, the EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes. The camera's 30.4 megapixel 35mm Full Frame Canon CMOS sensor offers stunning image quality while the DIGIC 6+ Image Processor delivers 4K 30P video and up to and seven frames per second continuous shooting. To make video shooting even easier, the camera also features Canon's propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking.

In addition, Canon is also introducing two new L-series EF lenses - the Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens and EF 24-105mm f/4L IS II USM Standard Zoom Lens- offering fantastic edge-to-edge sharpness across the imaging plane, as well as improved durability and performance.

www.canon.co.nz