Phase One has introduced a new medium format camera system: the XF. Designed in-house by Phase One, the XF system represents a fundamental re-engineering of all key elements in a modern camera system. With robust, aerial-grade mechanics, advanced electronics, a new autofocus platform, new modularity options, new software and customizable touch controls, this new system is based on more than 20 years of digital imaging design expertise, a commitment to open systems, and a relentless focus on image quality.

"Our key objective is to help the world’s best photographers capture more epic images, to stand out as artists and have fun in the process," said Henrik O. Håkonsson, President, Phase One. "Our new XF Camera System is designed to be like a 'Stradivarius' in the hands of an expert."

Phase One has designed the XF system to deliver its fastest, most robust and most expandable camera system for professional photographers.