NEW PRODUCTS

HASSELBLAD H5D

Hasselblad's 'next generation' H System camera is now available. The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as 'the latest step in the evolution of the best high-end camera system in the world'.

"Customers will immediately notice the new look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels" said Peter Stig-Nielsen, Hasselblad's Director of Professional Camera Products. "Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28mm and is the equivalent of a 17mm on 35mm DSLR format."

www.hasselblad.com

LEICA S

The new Leica S is the logical further development of the successful Leica S2 professional medium format digital camera. Its numerous new features and functions are all designed to meet the precise needs of professional photographers.

The Leica S features a specially designed and more efficient autofocus system. The sensitivity range of its sensor has also been increased: its lowest sensitivity of ISO 100 allows longer working at maximum aperture in bright conditions and the highest setting of ISO 1600 ensures perfect exposures under even the most adverse lighting conditions. Ultimate imaging quality is guaranteed.

www.s.leica-camera.com

SONY DSC-RX1

The extraordinary new Sony Cyber-shot DSC-RX1 digital camera packs an advanced 35mm full-frame 24.3 MP Exmor CMOS sensor and exceptionally Carl Zeiss 35mm f/2.0 fixed lens into a highly portable, lightweight camera body. Measuring approximately 4.5 inches wide by 3 inches tall and weighing just over a pound, it's significantly smaller and lighter than any full-frame DSLR yet sacrifices nothing in terms of image quality, HD video quality or manual control.

The full-frame sensor inside the RX1 camera more than doubles the area of APS-C sensors, allowing it to take in significantly more light while capturing content. With an effective resolution of 24.3 megapixels, it’s capable of resolving the finest image details and most subtle textures for rich color reproduction and an impressively broad dynamic range.

www.sony.co.nz

OLYMPUS OM-D E-M1

In response to the demand for a compact system camera as powerful as a professional DSLR, Olympus introduces the OM-D E-M1, its new premium flagship camera and worthy Micro Four Thirds successor to the Olympus E-5 DSLR. The E-M1 has a revolutionary design for advanced photographers looking for a high-performance tool in a compact system camera package. The powerful E-M1 is packed with incredible speed and image quality that rivals full-frame DSLRs, in a portable yet lightweight body designed to go anywhere.

The Olympus OM-D E-M1 now works seamlessly with all ZUIKO Digital lenses, in addition to working with M.ZUIKO Digital lenses, so photographers can enjoy optimum performance of the entire Olympus lens lineup. This is possible due to advanced dual auto focus system that combines both Contrast AF and On-Chip Phase Detection AF. DSLR users familiar with an optical viewfinder will marvel at its electronic viewfinder (EVF) that is as large as a full-frame DSLR viewfinder and has added creative control. Its ergonomic body provides easy access to all manual controls and is ready for action in the most difficult shooting conditions.

www.olympus.com.au

SONY ALPHA 7 & 7R

Hotly awaited by professional photographers and enthusiasts, the Alpha 7 and Alpha 7R from Sony set an exciting new benchmark in digital imaging. A game-changing blend of imaging power and portability, both mirrorless models redefine the creative options of full-frame photography in a palm-sized interchangeable lens camera.

The Alpha 7 (24.3 effective megapixels) and Alpha 7R (36.4 effective megapixels) give serious photographers a limitless array of new artistic possibilities. Expanding the range of optics from Sony and Carl Zeiss, six new full-frame lenses complement the cameras' superlative image quality - whether you're shooting detail-packed stills or crisp, cinematic Full HD video.

Beautifully styled and easy to hold on lengthy assignments, both cameras are no-compromise photographic tools that put the needs of advanced users first.

www.sony.co.nz