NEW PRODUCTS

PHASE ONE IQ180

Phase One recently announced a bold new generation of medium format digital camera backs. The Phase One IQ180, IQ160 and IQ140 digital camera backs feature maximum resolutions of 80, 60.5 and 40 high quality megapixels respectively. This series sets new standards for medium format camera system handling and performance.

The Phase One IQ180 captures at full-frame 80 megapixel resolution, with a dynamic range of 12.5 f-stops. It is the first product of its kind to feature a USB3 connection, facilitating faster image transfers in the future. The IQ180 also features a FireWire 800 connection, ensuring the fastest tethered capture speeds possible today. For untethered shooting, the IQ180 digital back's new memory card interface is so fast that it eliminates buffering delays, supporting continuous shooting until a card is filled.

A newly-designed 3.2 inch retina type, multi touch screen features 1.15 megapixel resolution, providing the highest resolution and largest display of any SLR type camera available today. This means that very fine details can be checked instantly during a photo shoot.

www.phaseone.com

FUJIFILM FINEPIX X100

Introducing the new retro-styled Fujifilm FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional's only top-end camera, if size and versatility are the primary considerations.

The priority for this model is picture quality, so it has been made with the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor.

www.finepix-x100.com

LEICA M9-P

Leica presents a new version of the world's smallest, full-frame digital system camera: the Leica M9-P. This new model will sit alongside the Leica M9 in the company's rangefinder portfolio, providing an alternative, even more discreet and resilient design that further reinforces the quintessential nature of the M9 - and particularly meets the needs of professional photographers. The new model will be available in a classic silver chrome or subtle black paint finish.

Offering the same technical specifications as the highly successfully Leica M9, the M9-P combines all the benefits of the original: compact size, full-frame, 18 megapixel 24 x 36mm sensor (35mm format), sophisticated image processing and robust construction, with features designed for the professional user or photographers who prefer a pure, even more unobtrusive styling.

www.leica.com

SONY SLT-A77 & SLT-A65

Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features photographers will find in Sony's newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).

Sony's latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve. The α77 and α65 both feature a newly developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world's first XGA OLED Tru-Finder viewfinder. The sensor teams with the next generation of Sony's BIONZ image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.

www.sony.co.nz