NEW PRODUCTS

HASSELBLAD H4D-40

The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

www.hasselblad.com

SONY NEX-5

Now photographers can enjoy the superlative picture quality and shooting responses prized by DSLR users in a beautifully compact new camera that is brilliantly easy to use.

Joining the Sony Alpha family, the NEX-5 teams DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design that slips easily into a jacket pocket or bag. In contrast with conventional DSLR models, the mirrorless construction shrinks the camera thickness to just 24.2mm at their slimmest point. As a luxurious extra refinement, the NEX-5 features a tough yet light-weight magnesium body, making it the world's smallest and lightest interchangeable lens digital camera.

www.sony.co.nz

METZ MECABLITZ 58 AF-2

The top model in the Metz compact flash unit range has been further improved with numerous optical and functional features. This successor to the Mecablitz 58 AF-1 (which won the EISA Award for "best flash unit in Europe 2007/2008") has been equipped with a new stable metal base which can be attached to the camera flash shoe quickly and easily with one single movement thanks to the optimised lock system. Refinements such as the revised motor zoom mode and an improved high performance flash tube further increase the longevity of the product.

Its multi-functionality has been extended with additional features. Thus the Mecablitz 58 AF-2 offers servo flash release functionality via the integrated camera flash which is also perfectly compatible with cameras without master function. The slave/servo sensor has been integrated into the front of the flash unit to increase the transmission quality of wireless flashes. The wide-angle diffuser has also been adapted for illumination of wide-angle focal widths from 12 mm. Like all Mecablitz system flash units, the new flash unit is available in different versions, perfectly tailored to digital cameras made by the leading manufacturers.

www.metz.de

CANON POWERSHOT G12

Canon has just launched the PowerShot G12, a compact camera that delivers powerful, professional performance, perfect for those serious about their photography and an ideal companion for digital SLR users seeking a digital compact camera.

The PowerShot G12 delivers the highest image quality available in a Canon compact camera and improves upon its predecessor with the inclusion of HD Movie. Users will enjoy the added versatility and creativity that High Definition movie recording offers, allowing them to shoot impressive video footage with stereo sound as well as stunning stills.

The 10.0 megapixel high sensitivity CCD sensor, coupled with Canon's DiG!C 4 Image Processor, delivers outstanding image quality and amazing low-light capability while reducing image noise and blurring.

www.canon.co.nz