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SONY A7R III

Sony has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III.

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful image and 4K video quality, wide 15-stop dynamic range, high sensitivity with noise reduction of almost a full stop and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers and multi-media creators.

The α7R III is also equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards, and a SuperSpeed USB 3.1 Type-C terminal for faster image transfer speed when connected to a PC.

Battery life has been greatly extended as well, as the new camera utilises Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the α7R II.

www.sony.co.nz

SONY A9

Sony Electronics has today introduced their new revolutionary digital camera, the α9. The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by any camera ever created - mirrorless, SLR or otherwise.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second, a maximum shutter speed of up to 1/32,000 second and much more. These are made possible thanks to its full-frame stacked Exmor RS CMOS sensor - the first of its kind - which enables data speed processing at up to 20 times faster than previous Sony full-frame mirrorless cameras. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine that maximizes overall performance.

www.sony.co.nz


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