NEW PRODUCTS

HASSELBLAD H4D-40

The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

www.hasselblad.com

CANON EOS-1D MARK IV

Canon has announced the launch of the new EOS-1D Mark IV - a high-speed, professional Digital SLR camera designed to empower photographers to capture split-second moments in high resolution, under the most challenging of conditions. Ideal for shooting action, sports, news events and wildlife photography, the Canon EOS-1D Mark IV delivers speed, power and high-resolution images, creating the perfect camera for photographers who require reliability in fast-paced, high-pressure situations.

Developed incorporating feedback from professional photographers, the EOS-1D Mark IV features a new Canon 16.1MP APS-H CMOS sensor and a brand new 45-point Auto Focus system with 39 f/2.8 sensitive cross-type points, providing a wide selection of precise focus areas across the frame. Dual "DIGIC 4" processors provide the power to shoot continuous, high-resolution images at up to 10 frames per second, as well as delivering the widest ISO range ever to feature in a Canon camera.

www.canon.com

SANDISK EXTREME PRO CF CARDS

SanDisk Corporation has introduced a new line of SanDisk Extreme Pro CompactFlash memory cards, setting a new standard for fast, reliable, high-capacity memory cards designed for professional photographers. SanDisk Extreme Pro CompactFlash cards feature a new SanDisk Power Core Controller, an advanced memory controller that enables lightning-fast read and write speeds of up to 90MB/s, doubling the performance from previous SanDisk high-end camera memory cards. The cards are shipping worldwide now with capacities ranging from 16 GB to 64GB.

"The new SanDisk Extreme Pro CompactFlash line is the direct result of SanDisk's passion, commitment, and break-through engineering innovation to provide best-in-class flash memory cards for professional photography," said Eric Bone, vice president, retail product marketing, SanDisk. "The SanDisk Power Core Controller delivers unmatched write speed and reliability, providing photographers with a spectacular combination of performance, capacity and peace of mind that images are safely stored."

www.sandisk.com

SONY ALPHA A850

The new A850 digital SLR from Sony offers serious photo enthusiasts a step up to the creative possibilities of full-frame imaging at a compelling price.

Ruggedly built for unflinching pro-style handling and performance, the A850 shares the same 24.6 megapixel sensor and virtually all features of the flagship A900, introduced last year. Like its full-frame sibling, the A850 fully exploits the creative possibilities of the α family of lenses that includes premium full-frame optics from Carl Zeiss, plus five high-performance G Lens models.

At the heart of the A850 is a full frame 24.6 effective megapixel Exmor CMOS sensor that captures flawless, detail-packed images with vibrant, lifelike colours and fine textures.

www.sony.co.nz