ASICS ATHLETIC WEAR CAMPAIGN | by Tony Drayton
For the latest Asics sports apparel campaign AIPA member Tony Drayton was called upon to create a series of cinematic images utilising a variety of locations around Auckland city. Incorporating sun flare into each image was an essential part of the brief, so extensive location scouting and careful planning was required to achieve this dramatic effect in camera. By starting before dawn and keeping to a tight schedule Tony and his team managed to comfortably capture all of the required shots before sunset.
Photographer: Tony Drayton
Producer: Michele Richards @ IDC
Digital Operator: Petrice Rhodes
Photographer's Assistant: Gavin Macgregor
Make-up Artist: Aimee Graham
Model: Penny Kee @ Nova
CREATIVITY MAGAZINE COVER | by Phillip Simpson
Creativity magazine is an influential New York based publication that features innovative people and projects from the creative industries.
Phillip Simpson was recently commissioned to shoot the cover for the annual ‘Directors Special' edition. The subject pictured is leading UK advertising and music video director Dougal Wilson (who was in New Zealand shooting a Coca Cola advertisement for London agency Mother).
The image was created predominantly in-camera, using a combination of a crane, suspension harness and a lot of CO2 - followed by some selective retouching to remove the tangle of wires, ropes and hoses involved.
Client: Creativity Magazine
Photographer: Phillip Simpson
Photographer's Agent: The Collective Force
Lighting Assistant / Digital Operator: Garth Badger
Post Production: Phillip Simpson