EXTRA CREDIT

ASHLEY FOGEL AD CAMPAIGN | by Kelly Thompson

The Ashley Fogel Winter 2010 advertising campaign features immaculate imagery created by AIPA member Kelly Thompson. Shot on location at the old Erskin College in Wellington, the toughest challenge for this particular assignment was meeting an incredibly tight deadline.

Client: Ashley Fogel
Photographer: Kelly Thompson
Make-up Artist: Kirtsy Ussher
Hair Stylist: Rebecca Button
Model: Siannon Pallister @ Red 11
Photographer's Assistant: Zico Oneil
Digital Operator: Grant Collinge @ Overnight Post

SUPERETTE AD CAMPAIGN | by Charles Howells

The latest advertising campaign for boutique clothing store Superette has been gaining plenty of attention recently. It features images of fashionably dressed models who have met an untimely end - accompanied by the tag line "Be caught dead in it".

Auckland based photographer Charles Howells was given the task of executing the controversial campaign.

Client: Superette
Photographer: Charles Howells
Photographer's Agent: The Collective Force
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Account Director: Jenny Travers

CREATIVITY MAGAZINE COVER | by Phillip Simpson

Creativity magazine is an influential New York based publication that features innovative people and projects from the creative industries.

Phillip Simpson was recently commissioned to shoot the cover for the annual ‘Directors Special' edition. The subject pictured is leading UK advertising and music video director Dougal Wilson (who was in New Zealand shooting a Coca Cola advertisement for London agency Mother).

The image was created predominantly in-camera, using a combination of a crane, suspension harness and a lot of CO2 - followed by some selective retouching to remove the tangle of wires, ropes and hoses involved.

Client: Creativity Magazine
Photographer: Phillip Simpson
Photographer's Agent: The Collective Force
Lighting Assistant / Digital Operator: Garth Badger
Post Production: Phillip Simpson

'BLEEDING' BILLBOARD CAMPAIGN | by Steven Boniface

Colenso BBDO commissioned Wellington based advertising photographer Steven Boniface to create three striking photos for this unique and innovative new road safety campaign.

Each billboard shows one of three beautiful portraits that literally 'bleed' red ink when it rains - providing a stark contrast to the original image that highlights the increased level of danger associated with driving in the wet.

The talent was street cast, as the brief required people who did not look too unusual, but still had interesting qualities.

Client: Papkura District Council
Photographer: Steven Boniface
Agency: Colenso BBDO
Art Director: Emmanuel Bougneres
Production: OPTNZ
Post Production: Geoff Francis