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ORA KING SALMON CAMPAIGN | by Lewis Mulatero



Lewis Mulatero was recently commissioned to shoot brand imagery for the online launch of King Salmon’s premium breed of salmon, Ōra King.

Brought in by the talented folk at Designworks, the brief called for hero imagery and video footage that reflected the purity of Ōra King Salmon as the finest for culinary excellence. Bred in the deep, cool and pure waters of the Marlborough sounds, the challenge was to capture the salmon alive and fresh in their natural surroundings, being nurtured by nature.

Shot over 5 days in the South Island, Lewis and crew travelled to the King Salmon sea farm in Ruakaka Bay (the world's largest producer of King Salmon) and remote Nelson bay areas to pick up supporting seascapes at dusk. Being an avid filmer it was only natural Lewis pick up stunning moving footage for the online video while there.

Client: King Salmon
Photographer: Lewis Mulatero
Photographer's Agent: International Rescue
Photographer's Assistant: Tom Roberton
Art Director: Sarah Melrose @ Designworks


ASICS ATHLETIC WEAR CAMPAIGN | by Tony Drayton



For the latest Asics sports apparel campaign AIPA member Tony Drayton was called upon to create a series of cinematic images utilising a variety of locations around Auckland city. Incorporating sun flare into each image was an essential part of the brief, so extensive location scouting and careful planning was required to achieve this dramatic effect in camera. By starting before dawn and keeping to a tight schedule Tony and his team managed to comfortably capture all of the required shots before sunset.

Client: Asics
Photographer: Tony Drayton
Producer: Michele Richards @ IDC
Digital Operator: Petrice Rhodes
Photographer's Assistant: Gavin Macgregor
Make-up Artist: Aimee Graham
Model: Penny Kee @ Nova

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