COLUMNS

EXTRA CREDIT

 
For the latest Asics sports apparel campaign AIPA member Tony Drayton was called upon to create a series of cinematic images utilising a variety of locations around Auckland city. Incorporating sun flare into each image was an essential part of the brief, so extensive location scouting and careful planning was required to achieve this dramatic effect in camera.

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NEW PRODUCTS

 
Sony Electronics has today introduced their new revolutionary digital camera, the α9. The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by any camera ever created - mirrorless, SLR or otherwise.

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LEGAL MATTERS

 
One of the most important parts of the New Zealand Copyright Act for photographers, designers, artists, software developers and other creators of original works - and their clients - is the "Commissioning Rule". This Rule (contained in section 21(3) of the NZ Copyright Act 1994) provides that, where an original work is created on a client's instructions for a fee (or other reward), then the client (not the creator) owns the copyright in the work.

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