COLUMNS

EXTRA CREDIT

 
The latest advertising campaign for boutique clothing store Superette has been gaining plenty of attention recently. It features images of fashionably dressed models who have met an untimely end - accompanied by the tag line "Be caught dead in it".

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NEW PRODUCTS

 
The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

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MODEL WATCH

 
Hailing from Long Island in New York, 18 year old Erica Rosen will be in New Zealand until the end of April.

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LEGAL MATTERS

 
Pending the adoption of Copyright Amendment laws, the current ‘commissioning rule' provides that copyright belongs by default to the commissioner of a photograph, and not the photographer (unless the parties specifically agree by contract that the commissioning rule does not apply).

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ASSOCIATION NEWS

 
In November the main event for the AIPA will be judging the Sony/AIPA Assistant & Student Photography Competition. This year there is over $14,000 in cash and prizes up for grabs - which includes state-of-the-art Sony Alpha D-SLR cameras (with lenses) for both category winners.

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